8
hand-coded pages, no CMS and no backend
mattiauto.com
The problem.
Matti Auto is a family-owned repair shop in London, Ontario. Owner Jack Matti had a site that looked fine and did nothing, it did not rank for local searches and it did not make the phone ring.
The shop needed something fast, simple, and findable: pages for each service, a number you can tap, and proof it works. No CMS to maintain, no plugins to patch.
What we built.
The pieces behind this project.
Hand-coded 8-page static siteHome plus seven service pages, oil change, tune-up, engine repair, suspension, brakes, tires, safety inspections, in plain HTML/CSS/JS with no CMS or backend. Tap-to-call CTAs run through every page, wired to (519) 619-5073, with a lightweight PHP form mailer for written requests.
Local SEO plumbingAutoRepair (LocalBusiness) JSON-LD schema on every page, sitemap.xml and robots.txt, and a DNS-verified Search Console domain property. Eight London-area keywords, from 'auto repair London Ontario' to 'transmission repair London'are tracked against the domain via NX RNK.
Analytics from day oneA dedicated GA4 property (G-QNB7S5NYCE) plus the NX DAT privacy-friendly pixel record every visit server-side of Google. Four measurement systems in total: GA4, Search Console, NX DAT, and NX RNK rank tracking.
Brand and printLogo refined through multiple iterations (v1, v3 plus a final no-background cut), and print-ready business cards produced as PDFs. Hosting runs on NX CLK infrastructure alongside the domain.
The outcome.
Version 1 went live on March 1, 2026 and has run in production since, hosted on NX CLK. Eight static pages, no CMS, nothing to break. Search Console, GA4, the NX DAT pixel, and NX RNK keyword tracking were enrolled by May 2026, so every ranking move and every visit is on record.
8London-area keywords rank-tracked via NX RNK
4measurement systems wired: GA4, Search Console, NX DAT pixel, NX RNK
Mar 1, 2026v1 live in production since
The work.
Logo
"Our old site looked fine and did nothing. The new one books inspections every week. Same business, different result."
Jack Matti · Owner, Matti Auto, London, ON · Matti Auto