Case study · Auto repair · London, ON

Matti Auto

Family-owned London ON auto shop. Hand-coded 8-page static site with AutoRepair schema, tap-to-call, GA4 + Search Console, and NX rank tracking.

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mattiauto.com

8

hand-coded pages, no CMS and no backend

8

London-area keywords rank-tracked via NX RNK

4

measurement systems wired: GA4, Search Console, NX DAT pixel, NX RNK

Mar 1, 2026

v1 live in production since

The problem.

Matti Auto is a family-owned repair shop in London, Ontario. Owner Jack Matti had a site that looked fine and did nothing, it did not rank for local searches and it did not make the phone ring.

The shop needed something fast, simple, and findable: pages for each service, a number you can tap, and proof it works. No CMS to maintain, no plugins to patch.

What we built.

Hand-coded 8-page static site
Home plus seven service pages, oil change, tune-up, engine repair, suspension, brakes, tires, safety inspections, in plain HTML/CSS/JS with no CMS or backend. Tap-to-call CTAs run through every page, wired to (519) 619-5073, with a lightweight PHP form mailer for written requests.
Local SEO plumbing
AutoRepair (LocalBusiness) JSON-LD schema on every page, sitemap.xml and robots.txt, and a DNS-verified Search Console domain property. Eight London-area keywords, from 'auto repair London Ontario' to 'transmission repair London'are tracked against the domain via NX RNK.
Analytics from day one
A dedicated GA4 property (G-QNB7S5NYCE) plus the NX DAT privacy-friendly pixel record every visit server-side of Google. Four measurement systems in total: GA4, Search Console, NX DAT, and NX RNK rank tracking.
Brand and print
Logo refined through multiple iterations (v1-v3 plus a final no-background cut), and print-ready business cards produced as PDFs. Hosting runs on NX CLK infrastructure alongside the domain.

Static HTML/CSS/JS (hand coded, 8 pages)AutoRepair (LocalBusiness) JSON LD schemaPHP form mailer (send mail.php)Sitemap.xml + robots.txtGoogle Search Console (DNS verified domain property)GA4 (G QNB7S5NYCE)NX DAT pixelNX RNK rank trackingNX CLK hosting

The outcome.

Version 1 went live on March 1, 2026 and has run in production since, hosted on NX CLK. Eight static pages, no CMS, nothing to break. Search Console, GA4, the NX DAT pixel, and NX RNK keyword tracking were enrolled by May 2026, so every ranking move and every visit is on record.