Branding · London, Ontario

Identity systems that earn their keep.

A logo is the start, not the finish. We build identity systems, mark, type, colour, voice, components, that work as well on a truck wrap as they do on a phone screen.

What you actually get.

Every project ships with an identity kit your team and any future agency can use without us in the room. It's the process behind London Hair Studio's full rebrand, product photo shoot, ad video, window displays, the business cards and in-store signage for RK Forever Jewellery, and Sinbad Restaurant's sailor-mascot brand carried across a bilingual English-Arabic site.

  • Logo system

    Primary mark, monogram, lockup, favicon, all in vector + bitmap, all colour modes.

  • Colour palette

    Brand core, supporting colours, surface neutrals, semantic tokens, with hex, RGB, CMYK, and Pantone where relevant.

  • Typography system

    Display, headings, body, UI, tested for screen and print, with web-font licensing handled.

  • Voice & tone

    How you sound, with do/don't examples your team can copy.

  • Component library

    Buttons, cards, badges, layouts, the building blocks for every page and printed asset.

  • Brand guidelines

    One PDF, one web page. The rules, the tokens, and a "do this, not that" gallery.

Pricing.

Logo only
Custom quote
  • 3 logo concepts
  • 2 rounds of revisions
  • Vector + bitmap deliverables
  • Monochrome variants
Start a logo
Full system
Custom quote
  • Everything in identity
  • Component library (web + print)
  • Web design tokens (CSS)
  • Sub-brand strategy
  • Photography direction
Talk full system

Need a brand that looks the part?

Tell us what you do and we'll send a one-page proposal within two business days.